The DMP, APIs and Software Development Kit form the core of Squid’s tech framework established to offer power, scale, speed and performance.
Technology
POWER
The Squid DMP is based on a proven, secure, enterprise-class data management solution. Squid has developed the technology to make that power readily available to customers as a flexible and affordable cloud-based solution. Simply provide the data, Squid takes care of the rest.
SPEED
Businesses generate terabytes of data 24/7. As a result, the Squid platform is not only for big data but very fast data. Loading data in massively parallel processes allows the Squid DMP to ingest several terabytes per hour.
LOW LATENCY
Also in order to cope with online data acquisition, Squid has built a low-latency high-availability worldwide server network to track your customer interactions with all of your web properties, affiliates, display advertising, etc… IN REALTIME.
FLEXIBILITY
The Squid platform integrates with best-of-bread data-mining technologies and experts to deliver in depth understanding of the data structure and trends.
LAST MILE
The challenge Squid solves is to make data actionnable. Squid developed the last mile to bring you « need to know » – N2K – information via dashboard web applications and a RESTful API
