The Squid DMP
is the central, scalable repository which collects and aggregates the data your brand or organization generates through:
- Digital Communications
- CRM Activities
- Transactions & E-Commerce
- Third Party Data
Do I need a DMP?
Are your data scattered across your organization?
Are you wondering how to start using data? Where to begin?
Where are the data you generate through your online campaigns and websites?
Do you know what’s in your data? Need to find out what information your data contains?
Do you want to use data to optimize advertising investments and improve ROI?
Are you engaged in real-time-bidding? Want to improve campaign conversion rates?
If these are a few of the questions your organization is raising then we need to talk!
DMP: Capacities & Features
Squid offers a fully functional, hosted DMP that includes:
- Storage of various kinds of data sources: web tracker, CRM, transactions, product inventory…
- Flexible datamodels: easily switch between cookie-session, product-centric views on data
- Analytical dashboards
- API with an SDK to develop apps
- Customizable web tracker
The Squid DMP also supports advanced dataprocessing tasks such as:
- Cookie synchronization with third party systems
- Automated segmentation and scoring
- Advanced analytics: Forecasting and Detection of Top Contributors.
Squid DMP Advantages
The Squid DMP, easily accessible online, confers the following advantages:
- No Data Management
- No Hardware or Software Installations
- Mass Scalability
- Total Security
- Pay as you go
