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Agile |
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Agile IT process is an efficient methodology to set up IT projects with quick results and
iterative progress. In the analytics field, Agile processes help focus on business issues,
avoiding tunnel developments with uncertain outcomes and difficult specification phases.
Squid's Nautilus sofware is typically an Agile support tool. |
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Churn/Attrition |
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Customer Churn (or attrition or defection) designs the loss of customers, and is notably
linked to certain sectors as Banks and insurance firms, Telco and internet services,
.. As acquiring costs in these areas are particularly high, efforts are increased on
retaining customers, ie anti-churn politics. The problem being to identify and define
such clients and to be able to accurately modelize behaviors, by crossing multiple
CRM, billing and Sales data. |
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CRM |
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Customer Relationship Management (CRM) is the process by which a company handles
interactions with customers across channels. CRM is often coupled with analytics to
anticipate future behaviors to better adapt to customers needs with specific marketing
incentives and value-added services, and also to prevent churn. |
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Customer Intelligence |
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Customer Intelligence (CI) designs the customer data gathering and analyses
to develop customer intimacy. CI is one of the most strategic initiatives of nowadays
firms, especially when a company's growth slows down, to increase revenue by
providing more value to customers. |
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Datamart |
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A datamart is a database that contains part of a company's data, in which data are
gathered and organized according to certain business objectives such as CRM or
analytics. |
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Datawarehouse / DWH |
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A dataset is a table of aggregated data, set up for the purpose of analytics. |
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Jeu de données / dataset |
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A dataset is a table of aggregated data, set up for the purpose of analytics. |
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KPI |
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SQL means Structured Query Language. It's a standard programming language and
interface to set up and manage databases. For instance, queries are made within
databases to insert, gather, select or erase data, given specific commands in SQL. |
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SQL and SQL queries |
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SQL means Structured Query Language. It's a standard programming language
and interface to set up and manage databases. For instance, queries are made within
databases to insert, gather, select or erase data, given specific commands in SQL. |
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