In today’s hyper-competitive economy, very few companies can afford to waste valuable internal resources stacking ‘off-the-shelf’ software in the hope of gaining the desired results.
Customers still want results but no longer see why they have to go through long integration projects to get them.
Most integration and BI companies were created in and are designed to serve pre-digital, pre-Cloud, pre-SaaS and pre-Big Data business issues. Integration companies have ‘legacy’ business models. They sell integration as a service. They sell manpower days who tweak and stack traditional software.
The more integration, the greater the customer’s TOTAL COST OF OWNERSHIP.
The more integration, the longer customers have to wait to actually benefit from the proposed solutions.
And for what? Traditional BI formats are complicated & boring. We’ve all seen and ignored pies, columns and tables. IT staff, tech geeks and business end-users do NOT consume or use data in the same way. While IT may get deep insight from complicated graphs, business people with immediate needs and near-term objectives grow impatient when data is presented in ways which require technical explanations.
Does it still have to be this way? Is this – traditional BI & integration – really adapted to Big Data? We don’t think so. …
