Big Data,
Lean Projects
Squid empowers companies to put data – the lifeblood of the digital age – at the center of new performance strategies.
New Levels of Performance
The fall-out of the digital revolution is upon us. Leading players across all sectors now realize that intelligent, actionable data must be at the center of new business strategies. Big Data, however, requires sophisticated technologies, complex processes and investment few companies have the time or resources to make. Gaining competitive advantages via deep analytics requires a cocktail of technology, brain-power, customer knowledge, speed and precision. This cocktail is called Squid Solutions.
Squid helps large companies:
- Collect Data
- Audit Data
- Analyze Data
- Make Data Actionable
What Squid can do for you?
DATA AUDIT
Do you know the quality of your data sets? Where are your data sets housed…in what format(s)? Are these data sets currently of any real-world business use to you?
If you don’t know the answers to these core questions, the Squid ‘ Data SWAT Team’ can intervene immediately to audit your data and create relevant metrics.
DATA MANAGEMENT PLATFORM (DMP) & SERVICES
Are your data sets spread out in back-office databases and online?
If so, Squid’s DMP offers a safe and scalable repository for your data assets. Bringing data in one place is the first step towards analytics-driven insight.
ONLINE AUDIENCE MANAGEMENT FOR REAL-TIME BIDDING (RTB)
Who are the internet users in touch with your brand? How should you reach out to them via online marketing channels? How can you build segments for RTB on Ad Exchanges?
Squid specializes in cookie-level analytics, providing brands with their own cookie database combined with CRM data to build segments.
Why Squid?
AN INCREMENTAL APPROACH: Squid provides a scalable service on a hosted infrastructure suited to a start small, think big approach.
SPEED: Leverage Squid’s hosted DMP to cut development and deployment times.
AGILITY: Bottom-up, iterative approach with highly flexible project team.
LOWER TOTAL COST OF OWNERSHIP: No upfront investments, integrated end-to-end data management and analytics services.
