Why Big Data Analytics?


A new approach for harnessing the value of data

At Squid, we believe that Big Data is a major evolution in business that will deliver huge value to companies of all shapes and sizes.  Big Data is not just a new tech trend around Hadoop and NoSQL but one which requires sophisticated technologies, complex processes involving advanced analytics and massive investments in talent and technology. Squid channels the power of cloud-based analytics into Business Applications tailor-made to address the data needs of customers across any industry. Squid provides a ready-to-use infrastructure, a software development environment and advanced analytics. The Squid service platform is designed to tackle the complexity of Big Data in an efficient, sustainable and affordable way.

What can Big Data Analytics do for you?

  • Help you discover your customers’ unique value proposition
    Use Big Data solutions to figure out what is exclusive about your customers’ value proposition and develop their activity accordingly.
  • Cope with the huge amount of data your customers generate every day
    Today’s businesses generate huge volumes of data. Squid’s Big Data Analytics solution enables you to store and explore all your customers’ data simply and effectively.
  • Succeed in the long term
    Your customers may be successful but they don’t always know why. With Big Data Analytics, you can help them know why – and you can make sure they will  stay on top in the future.

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Why a platform in the cloud?

What can a platform in the cloud do for your business?

  • Provide you with a strong technical foundation
    Big Data is a promising business, but it requires technical expertise and a highly flexible infrastructure to be able to exploit massive amounts of data. You don’t need to invest in those areas if you can rely on a powerful, scalable et secure platform in the cloud.
  • Speed the time-to-market of your  Business Applications
    When you work on a platform in the cloud, you can concentrate your efforts on delivering your business value to your customers and rely on a technical team to deploy your applications rapidly and efficiently. You maximize your ROI and better serve the needs of your customers.
  • Help you innovate to generate new revenue streams
    Providing expertise to your customers in a project mode is fine. But what if you could leverage this expertise and embed it in business applications? You could extend your relationship with your customers and generate lasting revenue streams. Think about it!

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A partner approach

A new way of creating competitive advantage

Squid provides the technology and know-how to companies that want to leverage Big Data Analytics to create a wide range of Business Applications for their customers and cover topics like website optimization, marketing segmentation, yield management…

Our partners use Big Data Analytics in innovative ways to help their customers stay on top.

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